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RooflessSolar (community solar) is an optimally located off-site solar facility that enables any resident or business to take advantage of solar power, even those who rent or lease. Customers receive the benefits of going solar, without the worry of installation or maintenance.
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Zappos has become almost as well known for its culture as it is for the shoes that it sells online. What does that culture look like? It starts with a cultural fit interview, which carries half the weight of whether the candidate is hired. New employees are offered $2,000 to quit after the first week of training if they decide the job isn’t for them. Ten core values are instilled in every team member. Employee raises come from workers who pass skills tests and exhibit increased capability, not from office politics. Portions of the budget are dedicated to employee team building and culture promotion.
Great benefits and a workplace that is fun and dedicated to making customers happy all fit in with the Zappos approach to company culture — when you get the company culture right, great customer service and a great brand will happen on its own.
Takeaway: Zappos hires according to cultural fit first and foremost. It has established what the company culture is, and fitting into that culture is the most important thing managers look for when hiring. This promotes the culture and happy employees, which ultimately leads to happy customers.
Related: The 4 Steps Needed to Instill an Entrepreneurial Mindset Into Your Company Culture
Warby Parker has been making and selling prescription glasses online since 2010. It designs its own glasses, and sells directly to customers, cutting out the middleman and keeping prices low.
The company culture at Warby Parker instigates “culture crushes,” and one reason for that level of success is a team dedicated to culture. That team means that a positive culture is at the forefront, setting up fun lunches, events, and programs. The company makes sure that there is always an upcoming event so the entire team has something to look forward to, and it uses methods to make sure the entire team works well together by insisting everyone helps keep break areas clean or sending random employees out to lunch together.
Takeaway: Warby Parker has made company culture deliberate by creating a dedicated team tasked with coming up with events and programs to promote community. Great company culture doesn’t happen on its own.
The airline industry is often mocked for grumpy employees and poor customer service, but Southwest Airlines bucks those trends. Customers loyal to Southwest often point to happy and friendly employees who try hard to help.
Southwest isn’t new to the game. It’s been in operation for 43 years. Yet somehow, during all that time, the company has managed to communicate its goals and vision to employees in a way that makes them a part of a unified team. Southwest also gives employees “permission” to go that extra mile to make customers happy, empowering them to do what they need to do to meet that vision.
Takeaway: Employees who are convinced of a larger common goal are people who are excited to be part of a larger purpose.
Employees of Twitter can’t stop raving about the company’s culture. Rooftop meetings, friendly coworkers, and a team-oriented environment in which each person is motivated by the company’s goals to have inspired that praise.
Employees of Twitter can also expect free meals at the San Francisco headquarters, along with yoga classes and unlimited vacations for some. These and many other perks are not unheard of in the startup world. But what sets Twitter apart?
Employees can’t stop talking about how they love working with other smart people. Workers rave about being part of a company that is doing something that matters in the world, and there is a sense that no one leaves until the work gets done.
Takeaway: You can’t beat having team members who are pleasant and friendly to each other, and are both good at and love what they are doing. No program, activity, or set of rules tops having happy and fulfilled employees who feel that what they are doing matters.

This successful startup is regularly voted as one of the best places to work in New York City. Its company culture is one that is “flat, open, and creative.” A flat organization is one where there are no (or very few) levels of management between staff and executives. This approach is more common among startups and can be tricky to maintain as a company grows larger, generally requiring groups to form.
Squarespace also offers robust benefits and perks, including 100 percent coverage of health insurance premiums, flexible vacations, attractive office space, catered meals, stocked kitchens, monthly celebrations, relaxation spaces, and periodic guest lecturers. Solid benefits such as these help a culture but are not the sole instigator of successful culture. Down-to-earth leaders and direct access to management have a great deal of impact.
Takeaway: Employees feel their voices can be heard when they aren’t muffled under layers of management. This level of freedom and empowerment creates confident employees and improves morale.

For outdoor enthusiasts, REI has long been the company to turn to for great gear. Employees of REI, a cooperative where profits benefit its member-owners, also agree that this is a place where greatness happens, even beyond the beloved camping and outdoor products. REI’s mission is to equip both customers and employees for the outdoors, not just to have fun but also in promoting stewardship of the environment.
REI says that its employees give “life to their purpose,” firmly attributing company success to workers. The CEO of REI has acknowledged that employees can get benefits anywhere, but allowing outdoors-oriented employees to immerse themselves in REI culture is what makes it unique. Employees can win equipment through “challenge grants” where they submit a proposal for an outdoor adventure that would be challenging. Regular town hall-style meetings are held where employees can submit questions anonymously to help management understand what’s happening in the company.
Takeaway: When your employees are completely immersed in the same interests as your company, the culture propels itself forward almost on its own. A culture that is owned and propelled by the same people puts value in their voices.